It’s hard to be much more involved than scripting and presenting a feature-length film for one of your clients. Tuning Media’s director, Andy Basoo, is a former magazine editor so was the perfect man to review Torque GT’s rare Mugen RR.
After lengthy consultation with our client, it was decided that instead of simply organising an arty video, we’d script and present an in-depth review of the special Honda, one that would appeal to true Honda and JDM enthusiasts.
The primary goal of the film was to boost Torque GT’s brand awareness and drive traffic to the import specialist’s new parts and blog pages. Reviewing iconic models like the Mugen RR has also generated car sales (Torque GT’s primary business) with viewers wanting to import their own piece of JDM magic.
